Food / Supermarket
The discounter has high quality products for a no nonsense price. This message wasn’t told at all in the former formula.
The challenge was to tell the stories behind these high quality in fresh goods in a clear communication platform troughout the whole store.
As the pay off says; at home at Boni’s we focussed on family situations where food brings people together. A lively colour pattern segments the different fresh corners accompanied by story of the heritage of the products, makes it a very nice store to shop at still believing in the discount prices.
JosDeVries Studio MU GmbH
Landsbergerstraße 318 d
Tel. +49 (0)89 568 246 580
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