Technische Unie


Projektstandort:
The Netherlands

Projekttyp:
Do-it-yourself

Projekt Art:
Non-food / Do-it-yourself

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Warum

Technische Unie has been the foremost knowledge partner for the construction sector for years. Previously it mainly worked with only the largest Dutch construction companies. It now wants to be more attractive to a wider audience by also becoming a knowledge partner for small businesses and the self-employed. But Technische Unie operates in a strongly competitive field, which is why it chose to tell its story via a new flagship store.

Wie

The instore communication is supported by an abundance of imagery: inspiring photos from real people on their own construction projects, with which visitors can identify. Carefully and concisely written texts assist visitor navigation, clearly communicate the prices and show how the company truly interprets ‘smarter together’ in cooperation with the customer. 

Was

Chosen format principles:

  • Leadership
  • Sharing knowledge
  • Hospitality
  • Convenience 
 
 

We Create

JosDeVries Studio MU GmbH
Landsbergerstraße 318 d
D-80687 München
Tel. +49 (0)89 568 246 580
officegermany@josdevries.eu

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by Amped Concepts