Fish Tales


Projektstandort:
The Netherlands

Projekttyp:
Shop-in-shop

Projekt Art:
Food Service / Shop-in-shop

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Warum

Designing a shop-in-shop concept of 30 square metre for the sustainable fish brand Fishtales, to be integrated in Albert Heijn supermarkets. 

Wie

Fish Tales wants to educate customers that fish is easy to prepare, healthy, affordable and very accessible. The category fish was till now neglected in most supermarkets, Fish Tales will encourage people to eat more fish and fish products. 

Was

Chosen format principles:

  • Convenience
  • Choice in price
  • Visual merchandising
  • Surprising

We Create

JosDeVries Studio MU GmbH
Landsbergerstraße 318 d
D-80687 München
Tel. +49 (0)89 568 246 580
officegermany@josdevries.eu

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